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Home History & Culture Jiangnan Style & Gangnam Style

Jiangnan Style & Gangnam Style


What is Gangnam Style?

Gangnam Style is the 18th K-pop single by the South Korean musician PSY(Yoo Gun hyung)The song was released in July 2012 as the lead single of his sixth studio album PSY 6 (Six Rules), Part 1, and debuted at number one on South Korea's Gaon Chart. On December 21, 2012, Gangnam Style ecame the first YouTube video to reach a billion views. As of April 1, 2013, the music video has been viewed over 1.5 billion times on YouTube, and it is the site's most watched video after surpassing Justin Bieber's single Baby.

The phrase Gangnam Style is a Korean neologism that refers to a lifestyle associated with the Gangnam District of Seoul. The song and its accompanying music video went viral in August 2012 and have influenced popular culture worldwide since then. Gangnam Style received mixed to positive reviews, with praise going to its catchy beat and PSY's amusing dance moves (which themselves have become a phenomenon) in the music video and during live performances in various locations around the world. In September 2012, Gangnam Style was recognized by Guinness World Records as the most "liked" video on YouTube. It subsequently won Best Video at the MTV Europe Music Awards held later that year. It became a source of parodies and reaction videos by many different individuals, groups and organizations while also inspiring dance mobs in Paris, Rome, and Milan, with tens of thousands of participants each. On New Year's Eve 2012, more than one million people witnessed a live Gangnam Style performance in Times Square, New York City, featuring PSY and rapper MC Hammer; as well as in front of the Brandenburg Gate in Berlin.

By the end of 2012, the song had topped the music charts of more than 30 countries including Australia, Canada, France, Germany, Italy, Russia, Spain, and the United Kingdom. In China Gangnam Style topped China's Baidu 500 download list and was labelled by state media as having a divine melody.

As the song continued to rapidly gain popularity and ubiquity, its signature dance moves were attempted by many notable political leaders such as the British Prime Minister David Cameron, U.S. President Barack Obama, and United Nations Secretary-General Ban Ki-Moon, who hailed it as a "force for world peace". According to the United Nations' news division, PSY has become an "international sensation" through his song Gangnam Style. (Source from with editor’s alteration)

What is Jiangnan Style?

Gangnam actually means the south region of Seoul, which was officially named Gangnam District. In Chinese, it was called Jiangnan District, or 江南区. In South Korea, Gangnan District is the living area of rich men and authorities. It is the rich region of South Korea with great modern skyscrapers and business centers, as well as the international fashion and high-level lifestyle. SPY highly praises the life of this region and thinks of it as a style of life, though many Chinese alleged experts deem this is a satire and criticizing the extravagant life of those billionaires and dignitaries. Anyway, it has many different comments from an analysis from different aspects. In comparison, Jiangnan of China shares the similarities with Gangnam of South Korea, and centers on Shanghai, Hangzhou, Suzhou, Nanjing, Hefei, Wuxi, Wenzhou, Ningbo, Changzhou, and so on. They are all the rich men’s area with forest of skyscrapers. It is the same as Gangnam indeed. What he sings and expresses can be available as well in China’s Jiangnan region. In this way, Jiangnan style is the same as Gangnam Style both in themes, forms and core of culture.

How Are They Integrated in Mild China?

As the top travel agency and tour operator of East China, which is Jiangnan, the travel style of Mild China recommend is based on Jiangnan Style, the counterpart or reproduction of Gangnam Style in China. It also an integration of Gangnam and Jiangnan Styles highlighted with a style of fashionable, open-minded, pure-hearted, painstaking and market-oriented.

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Editor: Julius from Mildchina
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